LONDON: The former chief media correspondent of the Financial Times, Ben Fenton, has been enticed by Edelman to launch a creative industries offering in London.
Fenton led the FT's coverage of the phone-hacking scandal and Leveson Inquiry, more recently establishing the paper's live news desk operation before leaving in March. Before the FT, Fenton served as chief reporter for The Daily Telegraph, including a stint in the US as its Washington correspondent.
He has joined Edelman's corporate practice in London to bring together its work in the media and creative sector under a distinct offering.
He will report to Alex Bigg, MD of Edelman's corporate and financial practice.
“The creative industries represent 7% of the UK economy, and London is a world-class center of the sector,” Bigg said. “Fenton brings a wealth of experience in this field and complements the high caliber of consultants within the team.”
He added that Fenton would drive content partnerships on behalf of the agency's clients.
“I can't wait to start work alongside [UK CEO] Ed Williams, Alex Bigg, and the rest of the Edelman team,” said Fenton. “I hope I can bring value to existing clients in the creative industries, as well as spreading the word to new ones.”
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.