LONDON: A campaign calling on politicians to secure a new deal for Britain in Europe has signed up 500 business leaders including PR executives Timothy Bell and Angus Maitland.
Business for Britain is headed by Matthew Elliott, the founder of the TaxPayers' Alliance and Big Brother Watch. It is intended as a show of support by the business community for the renegotiation strategy.
UK Prime Minister David Cameron recently said he would seek a “mandate” for a renegotiation in the next Conservative election manifesto and pledged that if he won the 2015 contest, he would hold a referendum on Britain being in or out of Europe by the end of 2017.
Supporters include former Marks & Spencer executive chairman Stuart Rose, Next chief executive Baron Simon Wolfson, and Phones4U billionaire Simon Caudwell.
In addition to the respective chairmen of Bell Pottinger Private and Maitland, PR industry backers include Fishburn Hedges founder and former chairman Dale Fishburn and Indigo Public Affairs MD Richard Patient.
“There has been some great work done on the thinking and diplomacy side of the European Union debate, but I think the time is right for a fully fledged campaign,” said Elliott.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.