Vivid Sydney chooses Singapore PR agency

SINGAPORE: Local PR agency Huntington Communications has been selected as the Singapore agency for this year's Vivid Sydney light festival.

SINGAPORE: Local PR agency Huntington Communications has been selected as the Singapore agency for this year's Vivid Sydney light festival.

The appointment marks the second year the agency will work on the event. Last year, the firm was named the sole Singapore partner for the International Public Relations Team to work on Vivid Sydney 2012.

Lena Soh-Ng, senior partner at Huntington, said the agency will join the IPR Team to roll out a program to 24 countries.

IPR Team is a global network of independent public relations consultancies that provides a mechanism for organizations seeking overseas representation to find a suitable consultancy in their target markets.

Andrew Stoner, New South Wales deputy premier and minister for trade and investment, noted that the event has established itself as a “must see” global event and there is an extended program this year.

Scheduled to take place from May 24 for two weeks, Vivid Sydney 2013 has expanded its program to transform the harbor city with 60 light installations reflecting artists from around the world.

It will also feature 3D projections such as the illumination of the Sydney Opera House, live music performances, and Vivid Ideas Exchange workshops including the International Symposium of Electronic Arts. Another highlight is the world's first lighting installation at the Sydney Harbor Bridge.

This story originally appeared on the website of Campaign Asia-Pacific, the sister publication of PRWeek at Haymarket Media.

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