Racepoint launches measurement system

BOSTON: Racepoint Group has launched a campaign management system called FieldFacts.

BOSTON: Racepoint Group has launched a campaign management system called FieldFacts.

Through its database, FieldFacts helps to identify and measure the reach of influencers in print, broadcast, and social channels. Users receive a scorecard of influencers most relevant to their campaigns.

The tool also offers monthly reports that include metrics on campaign performance and media coverage. FieldFacts can be used for PR, government relations, and public affairs programs.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in