BOSTON: Racepoint Group has launched a campaign management system called FieldFacts.
Through its database, FieldFacts helps to identify and measure the reach of influencers in print, broadcast, and social channels. Users receive a scorecard of influencers most relevant to their campaigns.
The tool also offers monthly reports that include metrics on campaign performance and media coverage. FieldFacts can be used for PR, government relations, and public affairs programs.