Starwood's global team leverages social media to drive comms strategies

Starwood Hotels & Resorts Worldwide has 250 communications staffers around the world, including its global team, divisional and regional leads, and team members for its nine individual hotel properties.

Starwood Hotels & Resorts Worldwide has 250 communications staffers around the world, including its global team, divisional and regional leads, and team members for its nine individual hotel properties. “Communications is becoming a bigger and more important part of the marketing mix,” says SVP of global communications, K.C. Kavanagh. “It's partly driven by social media because it's a cost-effective way for us to reach our target audience.”

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