With more than 1 billion unique visitors to YouTube each month, there is no denying that videos should be part of your marketing mix.
But YouTube has some competition on the horizon. Here are three sites not to ignore and why:
Twitter's new social video sharing tool has gained a ton of popularity. Launched in January, Vine is a six-second loop video that has already been used by many brands including Dove, Gap, and Sonar. Check out how Dove Beauty Bar created a Vine video to build brand visibility - http://vine.co/v/b52z6ljw1F1
A new social networking site that is completely video based. Videos can be filmed on your iPhone or Android. Here, you have 36 seconds to film your message and then share it on Keek, Twitter, Facebook, or Tumblr. The best part is that you can tag your video or you can use a compelling headline to describe your Keek. Others in the Keek community can comment and interact with you. It's a great site to build relationships and awareness for your brand.
Created by the founder of StubHub, Spreecast is interactive and can be used as a virtual conference or seminar. There are lots of famous people who have weekly or monthly Spreecasts to build and engage an audience.
No matter what video site you use, think of creative ways to get your message shared. Try to build an emotional connection to your product or service. This will help motivate people to make the purchase.
By figuring out how you can use these video tools, it can take your product or service to new virtual heights.
Hilary JM Topper is president and CEO of HJMT Public Relations, located in New York City and Long Island. Follow her on Twitter at @hilary25, visit her blog at HilaryTopper.com, and listen to her radio show at blogtalkradio.com/hilarytopper.