HONOLULU: The Hawaii Tourism Authority is in the early stages of seeking firms to promote the state as a tourism destination to Chinese and Taiwanese audiences.
The state released RFI documents this month in which it asked for their qualifications performing tourism PR work. The deadline for responses is May 1. No budget was released.
The state office wants assistance in not only promoting the state as a leisure travel destination, but one for business travel as well.
China is a fast-growing tourism market for Hawaii, with arrivals increasing 41.8% in 2012 to 115,927, compared with the same period in 2011. Last year, arrivals from Taiwan increased 17.8% from 2011 to 9,641 people.