Mobile firm Sevenval calls in Liberty for first UK campaign

LONDON: Mobile technology company Sevenval has called in Liberty Communications for its first UK PR campaign.

LONDON: Mobile technology company Sevenval has called in Liberty Communications for its first UK PR campaign.

The German software firm, which provides web and mobile marketing platforms for clients such as Panasonic, Waitrose, and Adidas, launched in the UK at the end of last year.

Liberty will handle media relations and events, targeting key industries such as automotive, financial services, retail, and travel. The agency will also aim to position the business as a thought leader within mobile technology.

“We're keen to showcase our work in the UK, as well as leveraging our strong German heritage and, having spoken with a number of agencies, we judged Liberty to be best positioned to communicate our story, expertise, and technology to a wider market,” said Sevenval MD Tom Laband.

“Sevenval has a very strong proposition and client base, and we are very excited to be working with the firm to build its UK presence and make it the ‘go-to' resource for media covering mobile, multichannel web, mobile marketing solutions, and the associated topics such as e-commerce,” said Liberty MD and founder Dee Gibbs.

This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.

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