ROSWELL, GA: Kimberly-Clark Professional is working with MSLGroup to launch “RightCycle,” a CSR program that it says is the first large-scale recycling effort for nontraditional waste from manufacturing or scientific research areas.
RightCycle builds on and formally brands a garment-recycling program launched in fall 2011 and a glove-recycling pilot program that debuted last year. The goal of the initiative is not only to boost Kimberly-Clark Professional's reputation as a green company, but also to help customers exceed their solid-waste-reduction goals, according to Chelsea Santucci, internal account manager and sustainability specialist at Kimberly-Clark Professional.
“We feel like we are offering a program that companies like ours do not,” she said.
Kimberly-Clark is promoting the program on a grassroots level through distributors and its salesforce, as well as through e-newsletters, press releases, and media outreach.
MSLGroup helped the Kimberly-Clark subsidiary with the effort's promotional launch. The firm is planning to meet next week to look into ways to expand its role touting the effort, said Shannon Smith, communications manager at Kimberly-Clark.
The program relies on customers putting together boxes of products at the end of their use cycle. The boxes are then picked up by Kimberly-Clark Professional recycling partner TerraCycle. After they are collected, the boxes are turned into raw materials and used to create things like Adirondack chairs and benches, bulk plastics, and Frisbees, among other items.
Seeing these products recreated “really tells the story for our customers” about what the program can achieve, said Smith.
Participating cleanrooms and laboratories have diverted 70,000 pounds of garment, gloves, and other waste from landfills via the Kimberly-Clark Professional recycling programs.
MSLGroup deferred comment on the project to Kimberly-Clark professional.