LONDON: BlackBerry will continue to work with Frank PR in the UK but has ended its relationship with Good Relations following a worldwide review of its communications lineup.
The majority of BlackBerry's comms has been consolidated with Text100 and APCO Worldwide on a global scale, including in the UK.
A minority of work, estimated to be 20% to 25% of its total global activity, will remain with other firms.
Frank PR's existing consumer work is encompassed in this minority. The agency's mandate, which also includes celebrity outreach, is understood to be unchanged. Frank handled the launch of BlackBerry's Q10 handset at Selfridges last week.
“We are appointing APCO and Text100 in the UK and a number of markets across EMEA, and we believe that their team is a good match for BlackBerry and our culture,” said BlackBerry VP of corporate communications for EMEA and APAC Meigan Terry. “We have enjoyed a very positive relationship with Good Relations - they have provided tremendous support to us and we are hugely grateful for their contributions to the BlackBerry brand. We would like to thank them for their work, particularly around the recent launch of BlackBerry 10, and we wish them every success for the future.”
Good Relations picked up BlackBerry's consumer tech and b-to-b comms account from Hotwire in 2011.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.