PMK-BNC: Agency Business Report 2013

With the long process of blending PMK/HBH and BNC that began in 2010 now finished, PMK-BNC reported a breakout year in 2012.

Principals: Michael Nyman, chairman and CEO (pictured); Cindi Berger, chairman and CEO; Chris Robichaud, CEO
Ownership: Interpublic Group (but operates outside of Constituency Management Group)
Offices: Los Angeles, New York, and London
Revenue: Approximately $65 million
Headcount: Global: 202; US: 200

With the long process of blending PMK/HBH and BNC that began in 2010 now finished, PMK-BNC reported a breakout year in 2012.

Revenue grew 31%, aided by dozens of new clients, including being named AOR for All3Media, RealNetworks, Competitor Group Media, Style Network, and Fanhattan. Project work in 2012 and early 2013 includes clients American Film Institute, Dick Clark Productions, European Music Awards, and Jessica Alba's
The Honest Company brand.

“The merger is now nothing more than a postscript,” says chairman and CEO Michael Nyman. “We don't want to be bold and say that 30% growth every year is expected, but we do expect growth and feel strongly about how we are organized.”

Omar Gonzalez became the agency's VP of national publicity. Other senior management changes include Heather Feit coming in as VP of brand communications and Gina Hoffman joining as VP of talent, replacing the departing Nicole Chabot, who left to start new agency Re:group.

Organic growth accounted for 85% of the firm's expanded billings. The agency counts smartphone giant Samsung Mobile as an anchor client with which it expanded its relationship in 2012. Overall, PMK-BNC executed over 800 client projects in 2012.

The firm expanded its slate of practice offerings to include brand consultation. However, Nyman attributes the agency's success not to functional breadth, but to a deep commitment to the art and science of its core entertainment and lifestyle clients.

Deep commitment
“Our key differentiator is that we are experts in popular culture,” he emphasizes. “No one else is in the position to do what we do – working both with the creators and the amplifiers of pop culture.” The agency claims a roster of more than 500 clients in the entertainment realm alone.

PMK-BNC's staff increased 16% in 2012, while turnover was 19%.

Near-term goals include continuing to strengthen the centralized resources that support a wide range of client priorities.

“Clients are less concerned about hiring agencies for every silo and more concerned with finding partners with whom they like to work,” adds Nyman. “They want the ability to go back to those partners and find out what more they can do.”

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