Principal: Sean Cassidy, president
Offices: New York; Albany, NY; Washington; Los Angeles; Chicago
DKC's revenue climbed 20% last year, with 70% of growth attributed to new business. Expansion of the company's digital division, new online video production services, and the launch of Incite, an event marketing and production division, all contributed to the uptick.
Agency president Sean Cassidy says in 2012 the agency was able to leverage its growing roster of offices with large companies that operate on a national scale. DKC opened new outposts in Washington, DC, Los Angeles, and Chicago last year.
“It gives you the ability to sell into another level of client,” explains Cassidy, who credits the new Incite division with helping DKC sign deals with Univision, LG, and the New York City Food & Wine Festival.
He adds that doing event marketing and production allows the agency to tap into larger marketing budgets and bundling more services. “We are doing work that 10 to 15 years ago would have been in the realm of advertising, such as creating spots for use via social media,” says Cassidy.
DKC expanded its work with Delta Air Lines and Jaguar Land Rover to the Los Angeles market and added policy work out of its DC office with client Yahoo. The agency's top practices are PR, government affairs, and digital and social media.
Vital account wins included USA Today, Self, travel rental company Airbnb, AARP, LinkedIn, Shaun White Supply Co., the Professional Football Hall of Fame, Sprout, and Priceline.com. Client losses included the Center for Discovery and Modell's.
Key hires in 2012 were VPs Melisa Gotto (Los Angeles), Megan Pollock (DC), Kelly Markus (Incite) and Michael Shmarak (Chicago). In early 2013, Brian Reinert joined the agency as an SVP in the creative properties group. Total staff in the US was up 8% in 2012 to 154 with relatively low turnover of less than 5%.
Cassidy says there is no question that recruiting people in the PR business has become more complex. “Clients expect 360-degree service that typically spans strategy, news, digital content production, along with direct interaction through speaking engagements,” he adds. “When it comes to recruiting the direct competitive set now includes advertising, innovation, and digital-only firms – not just PR agencies.”