LOS ANGELES: Footwear brand Sanuk, a division of Deckers Outdoor, has selected MWW as AOR.
The agency will work to develop and implement a national brand campaign to increase awareness of Sanuk across the US. The firm's Los Angeles office will lead work on the account.
The effort will include traditional PR, as well as guerilla marketing and social media efforts. MWW will also leverage Sanuk's sponsored athletes as brand ambassadors for the initiative.