LONDON: “Facebook is dead” for young people, according to BBC Radio 1 Newsbeat and 1Xtra News editor Rod McKenzie.
Speaking at PRWeek UK's PR and the Media conference last week, McKenzie said that “Facebook is populated by [mothers] and PR staff. No self-respecting young person would be on Facebook.”
Instead, he argued Tumblr, Snapchat, Vine, and Keek were more interesting outlets for young people.
Tumblr is an established blogging platform that has attracted more than 49 billion posts, and Snapchat sends images to friends with control over when they get deleted. Keek and Vine both allow people to post brief videos.
McKenzie and Sky News associate editor Simon Bucks both highlighted digital video as the medium most likely to grow in importance.
Other speakers included Motorola Solutions comms director Simon Craddock, BBC Radio5Live Breakfast editor Scott Solder; Transport for London's campaigns and digital PR lead Ruben Govinden; and The Daily Telegraph's media correspondent Neil Midgley.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.