WASHINGTON: Jones Public Affairs has rebranded as JPA Health Communications.
The move is meant to reflect the full spectrum of services that the agency offers.
Specifically, the firm has noted the lines between public affairs, advocacy, traditional PR, and digital marketing continue to blur. The re-branding also comes as the agency opens an office in the UK.
Earlier this year, Bristol-Myers Squibb hired Jones Public Affairs to support its US oncology advocacy business.