The firm will provide public affairs and PR support as well as diplomacy programming for the outreach center, according to a representative from the federal agency. The representative did not provide further details on the contract's length.
The outreach center is a public diplomacy venue that showcases American culture, values, and ingenuity to the Indonesian public using both personal contact and technology. The effort largely targets young residents of the region ranging from 15 to 30 years of age.
The goal of the outreach and the center is to improve awareness, change attitudes, and ultimately better the image the Indonesian public has of the US and the American people, according to the RFP.
It will also promote US higher education and technology.
A representative from PT Ganesha Aggies Jaya did not return a request for comment.