WASHINGTON: The Federal Highway Administration has picked up an option year on its contract with ICF for a driving-education initiative. The firm will be paid $450,000 for its work this year.
ICF will support the efforts of the National Highway Institute. The organization provides more than 25,000 individual training experiences each year for the estimated 250,000 transportation professionals nationwide. Over the past four years, there has been a significant shift toward Web-based training products, with this segment currently accounting for 44% of all training.
ICF's goal is to develop and implement marketing and communications strategies that grow the use of NHI's training offerings while retaining existing customers and enhancing customer satisfaction, according to a scope-of-work document. The firm has supported these efforts for more than six years, promoting its more-than-300 training offerings, according to ICF.
As part of its strategic marketing communications plan, the firm performs online promotion and outreach. It is also very active in providing conference support. Each year, NHI participates in various transportation industry conferences.
Representatives from both the Federal Highway Administration and ICF confirmed the scope of work for the contract.
Last month, the National Highway Traffic Safety Administration awarded The Tombras Group a $209 million contract to promote its safety programs.