LOS ANGELES: The Los Angeles Auto Show has hired JMPR Public Relations as its AOR.
The firm will work on all strategic communications for the show in the US and internationally, and it will support its Connected Car Expo, which will take place November 19-21. JMPR will also manage corporate communications for parent company ANSA Productions, which manages both shows.
The agency's goal is to raise the national and international profile of the auto show, as well as strengthening relationships within the automotive and related industries.
JMPR previously handled media relations for the LA Auto Show from 1980 to 1996.
The firm's client list includes Infiniti Motor Company, Bentley Motors, Airstream, and Pep Boys.