LONDON: Ford Retail has selected The Red Consultancy to develop a centralized communications function following a six-way pitch.
The retained six-figure account was moved from Genesis after seven years.
Andrea Donovan, director of the agency's consumer arm, will lead the account, reporting directly to Celia Pronto, Ford Retail's marketing and e-commerce director.
Ford Retail, which operates 65 UK dealerships, is embarking on a major growth drive.
Red's consumer and corporate team will raise Ford Retail's profile across consumer, corporate, and regional media, while Red Design will revamp Ford's internal magazine.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.