WASHINGTON: The US Food and Drug Administration's Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.
The selected firm will help the Center for Tobacco Products create a communications plan for working with Native American tribes to limit the availability of tobacco products among youth, according to an RFP seen by PRWeek. The agency will develop the outreach strategy using information provided by the government about the more than 500 federally recognized Native American tribes, the RFP says.
The firm must have an understanding of Native American and government relations and know how to find information about tribal governments and programs, according to the RFP.
“An understanding of the history and culture of the American Indian and Alaska Native tribes, along with experience with and knowledge of tribal governments and infrastructure, is critical in establishing effective cooperation and avoiding misunderstandings,” the RFP says.
Duties will include researching tobacco retailers and manufacturers operated by tribes or located on reservations; identifying stakeholders; developing an informational campaign supporting the center's pilot retail compliance program; and distributing outreach and educational materials. The effort could include print media, TV, and radio, the RFP says.
The contract is for one year. The FDA did not disclose a budget in the RFP. Proposals are due June 11.
Last year, the FDA created a roster of firms eligible for anti-tobacco outreach projects targeting at-risk and underserved populations. The three firms were Rescue Social Change Group, Sensis, and Better World Advertising.
However, a source at one of the firms said companies not on that list will likely be able to bid on this RFP as none of the PR agencies on the roster pitched to perform outreach for American Indians.
An FDA representative said the search process is not connected to the formation of that roster.