NEW YORK: Ketchum has added four senior staffers to its digital group, which works on interactive strategy, Web design and development, video production, and multimedia.
The new hires are Phil Swire, SVP of digital strategy and technology; Matt Browher, SVP of digital strategy; Amy Andrieux, VP of multimedia content and strategy; and Kristen Massaro, VP of digital strategy. Swire, Andrieux, and Massaro are based in New York, and Browher is located in Atlanta.
Swire, who previously led the digital strategy practice at PricewaterhouseCoopers, is overseeing Ketchum's development function in the US, as well technology strategy across the firm's network.
Browher previously held senior-level digital roles at Digitas and FleishmanHillard. He also worked at Initiative Media, IQ Interactive, Avenue A/Razorfish, and Cingular Wireless in digital strategy positions.
Prior to joining Ketchum, Andrieux, who oversees the Ketchum digital video group, was the editorial director at MTV World.
Massaro works on various accounts at Ketchum, including Michelin and Gillette, and supports other markets in the firm's network, particularly in the Southern region of the US. Before Ketchum, Massaro worked at sister Omnicom Group agency Emanate, leading the digital and social strategy specialty since 2011.