NEW YORK: Lauren Nodzak, former PR manager at Mars Chocolate North America, has joined spirits and wine company Pernod Ricard USA as PR director.
Nodzak, who worked at Mars for four and a half years, reports to Jeffrey Moran, VP of PR, events, and lifestyle marketing at Pernod Ricard USA. Moran holds the top communications position within marketing at the company.
PR, events, and lifestyle sit within marketing at Pernod, explained Nodzak, while corporate communications, which includes internal and trade communications, is a separate division. Social media also reports to marketing, she added.
Nodzak said the position was vacant for several months before she filled the role on April 15.
Her main responsibilities include overseeing PR efforts and amplifying events for the majority of the company's brand portfolio, such as Absolut vodka, The Glenlivet single malt Highland Scotch whisky, and Malibu coconut-flavored rum.
“My goal is to continue to build the brands and distinguish them within the spirits sector through new, innovative, and creative public relations campaigns,” said Nodzak.
In 2012, Nodzak was named one of PRWeek's “40 Under 40” for her work at Mars, where she led day-to-day PR and social media for popular chocolate brands such as M&M's, Twix, Milky Way, and Snickers.
Before Mars, Nodzak worked at Avis Budget Group, serving as a corporate communications specialist. She also previously worked at Beckerman Public Relations.