LONDON: Former BBC and Channel 4 news journalist Zaiba Malik has joined Grayling as a director in its corporate and financial division.
Malik has worked across TV, radio, and print, reporting on and producing features for BBC News, Newsnight, Radio 4, The Guardian, and The Sunday Times, among others.
She has joined Grayling to lead its media training team. Malik will also serve as a member of the agency's UK crisis board and work with its digital team to develop online content for clients.
“[Malik] brings a real depth of experience from her 15 years in journalism,” said Alison Clarke, Grayling's CEO for the UK and Ireland. “She will be a huge asset in providing strategic media counsel to our clients.”
Malik most recently worked as a freelance journalist and media relations specialist, having previously served in a senior corporate communications position at Virgin Airways on an interim basis in 2011.
Her work has been nominated for BAFTA and Royal Television Society awards, while her account of her childhood in Bradford, We are a Muslim, Please, was nominated for the Orwell Prize.
She also received the Asian Women of Achievement Award for Media Professional of the Year for “singular and unparalleled dedication to journalism” in 2004.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.