LONDON: Paul Melody, a key lieutenant of Matthew Freud, is leaving Freud Communications after 18 years at the agency.
Melody will step down from his full-time role as chief strategic and creative officer in September, but will stay on as a consultant for clients Public Health England and PepsiCo.
Melody set up the insight, planning, and creative function at Freud, helping to move it from a publicity shop to a broader marcomms agency.
“I've had 18 fantastic years at Freud, but I believe I've got a great second act in me. I want to work with other clients and agencies,” he said. Although he will look for consultancy work initially, he did not rule out setting up an agency.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.