LONDON: Ketchum Pleon director Stephen Waddington has been voted president-elect of the UK Chartered Institute of Public Relations.
Waddington, European social media and digital director at Ketchum Pleon, beat academic Jon White with 68% of the vote.
He will step in as president next January, replacing Sue Wolstenholme.
Waddington's victory follows an election re-run after the result of a previous vote for the role was scrapped in November.
“The CIPR as the professional body representing public relations in the UK and further afield stands at a moment in time,” said Waddington. “We have a real opportunity to assert our value as a management discipline that enables organizations to engage in a two-way conversation, and ultimately a relationship, with audiences both internal and external. We also have the opportunity to improve the reputation of our industry via professional development.”
Rules for the election were changed after Lionel Zetter, who was voted into the role, had to stand down after the group found that his nomination was accepted despite being submitted after the CIPR's deadline.
The changes included allowing any voting member of the CIPR to run for the role if they were nominated by 10 other members.
“[Waddington] is a superb choice, and I know he will lead the CIPR very effectively in championing the public relations profession, advancing professional standards, and engaging with CIPR members on a national and international scale,” said CIPR CEO Jane Wilson.
Waddington now serves on the CIPR executive board and is chairman of the organization's policy and campaigns committee.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.