REDWOOD CITY, CA: Software company Informatica is set to hire Hill+Knowlton Strategies as global AOR in a consolidation of its PR agency roster.
The selection of H+K follows a formal review. Informatica works with 10 agencies around the world, but it plans to transition its global PR account to only H+K. Debbie O'Brien, VP of corporate communications at Informatica, declined to name the firms that would be affected by the consolidation.
Josh Reynolds and Amanda Groty, co-leads of the global technology practice, and US technology practice head Hadley Wilkins led the pitch for H+K. The agency will manage the account from its San Francisco and New York offices, Wilkins said.
The WPP Group firm will be responsible for traditional PR and media relations, social and digital media, and creating infographics, O'Brien said. H+K's work will span earned, paid, and owned media, she added.
The company chose H+K for its “depth of experience, and most importantly their creativity, enthusiasm, and new approach to look at Informatica,” O'Brien said. “We're looking forward to partnering with them around the world.”
Informatica's biggest market is North America, but it also has a large presence in the EMEA region, particularly Germany, France, and the UK, O'Brien said. Asia-Pacific is also a growing region for the company, she added.
“Informatica is at an important inflection point as a company and the H+K team thrives on working with companies in transition who are willing to make big bets,” Wilkins said in a statement. “We're going to use both social and traditional channels to help Informatica take the Big Data conversation to the next level in some surprising and compelling ways.”
With more than 2,600 employees, Informatica provides data integration software and services.
Last December, IT management software company CA Technologies expanded its relationship with H+K to include work for its Solutions Group. The company also named H+K AOR in Germany.
H+K also works with software and technology companies Salesforce, Qualcomm, FoxSoftware, Responsys, and Polycom, Wilkins said.