HARTFORD, CT: Cigna CCO Maggie FitzPatrick, who joined the company in September 2010, is stepping down from her role on August 4 as the insurer merges its marketing and communications departments.
Cigna has not announced a replacement for FitzPatrick, but a spokesman for the health insurer said the communications department will be integrated into its marketing department under global CMO Lisa Bacus, who joined Cigna last week in the newly created role. FitzPatrick said she will be working with Bacus to “ensure a seamless transition.”
“I have had a great run at Cigna and leave behind a great deputy [Diana Sousa], and a very good marcomms function, which is in great shape,” added FitzPatrick.
Bacus joined Cigna last week with the brief to "integrate the company's marketing organizations into a single global marketing team and strengthen the worldwide brand," according to a company statement. She joined Cigna from American Family Insurance, where she was EVP and CMO. Prior to that, she worked at Ford Motor Company for more than 20 years, in roles including head of global marketing strategy and director of global market research.
FitzPatrick said she is leaving the company to “pursue other opportunities" in different sectors, but declined to disclose further detail. She said she is actively looking to stay closer to Washington, DC where she lives.
Her departure is a “mutual decision,” and her commute from DC to Cigna's headquarters in Hartford, CT for three years is part of her reason for leaving, added FitzPatrick.
“The Cigna leadership team is incredibly strong and in a good position to execute the vision of its very talented CEO David Cordani,” she explained. “I am excited about this change and the opportunities I am pursuing.”
In her role at the health insurer, FitzPatrick oversaw global communications and reported to David Cordani, Cigna's president and CEO. Cordani created the first CCO role at Cigna after he was promoted to CEO in 2009, following the departure of controversial whistleblower Wendell Potter, the former VP of comms at Cigna who quit to become a critic of the health insurance industry.
The then Hill & Knowlton COO Gene Reineke held the role on an interim basis from January 2010 during the search for a full-time CCO - FitzPatrick came on board in September of that year.
During her time at Cigna, FitzPatrick and her team launched the company's first integrated media and branding campaign, “Go You,” targeting individual consumers. Fleishman-Hillard, Cigna's global PR AOR since July 2012, supported the initiative's communications efforts, while Hill Holliday handled advertising.
FitzPatrick, who was named to PRWeek's Power List in 2012, previously served as EVP in the Washington office of APCO Worldwide, where she worked since 1997. Before that, she was an account supervisor at Porter Novelli.