LONDON: Guardian Sustainable Business has tapped UK-based Fishburn Hedges to manage its launch in the US.
The organization is a professional services hub aimed at the international business community and part of newspaper The Guardian's operations.
It is the first account won by Fishburn Hedges' New York office, which opened at the beginning of this year.
Separately, the agency expanded its work with out-of-home media owner Clear Channel Outdoor to handle global communications. The business is overseen by the firm's London office. It did not previously include North America.
Fishburn Hedges New York MD Jessica Morris will work directly with global Clear Channel Outdoor CEO William Eccleshare to position the company and OOH as the leading media globally.
“We were delighted to be able to appoint [Morris] as our New York MD earlier this year, and it is great to see the business already winning briefs,” said agency CEO Fiona Thorne.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media. It was updated on June 3 to correct William Eccleshare's title. He is global CEO of Clear Channel Outdoor.