NEW YORK: Global beauty brand Coty has appointed Catherine Walsh, who has worked at the company for more than a decade, to serve in the newly created role of SVP of corporate communications.
Walsh, most recently SVP of Coty Prestige American fragrances, joined the company in 2001.
Her official start date is July 1. She will be based in New York, but spend considerable time in Paris, where she spent the first six years of her career at Coty.
Over the last 12 years, Walsh's scope of work encompassed innovation, marketing, and PR for a roster of brands, such as Marc Jacobs, Vera Wang, Calvin Klein, and the company's celebrity portfolio.
“I'm being charged with looking first and foremost at the Coty brand, and my main mission is to be able to articulate that and then build a strategy to take the Coty brand to the next level, and that starts with PR,” she said. “We're at a juncture where we are taking the Coty brand more seriously and being able to build that brand around the world is really what I'm charged with.
A main objective of the new position is to enhance its global brand-building efforts. Walsh is charged with promoting Coty's corporate image, overseeing the brand's Coty Cares charitable arm, applying a financial communications strategy, leading internal communications, and working on digital efforts.
Walsh will be supported by a cross-divisional team made up of staffers from the corporate PR, corporate sustainability, global digital, and employee communications departments.
During her time at Coty, Walsh has worked to reinvigorate the company's celebrity fragrance model by partnering with Jennifer Lopez and building the Calvin Klein brand, it said in a statement.
Before Coty, Walsh spent 11 years at Estee Lauder, serving in various global marketing and innovation roles across categories such as skincare, makeup, and fragrance. Prior to that, she worked at Revlon in marketing and innovation.
“Being given the mother ship and to build that as the brand and take that to the next level I find incredibly invigorating," she said, adding that it was time for Coty to put various disciplines under one person to showcase that it will have one message around the world.
Coty brought on Havas PR, formerly Euro RSCG Worldwide PR, as AOR in late 2011. The company had previously worked with Fleishman-Hillard dating back to 2005. It also hired Veritas Communications as its Canadian AOR in partnership with Zak Communications in January.
This story was updated on June 11 with quotes from Walsh.