LONDON: Nelson Bostock Communications has appointed Matt Cowan to the new role of director of media.
Cowan, a writer for Wired magazine and former technology correspondent for Reuters, will lead the new division focused on providing media strategy for clients.
He will work with the agency's account teams to enhance content and messaging across traditional and social media.
Cowan has also joined the Nelson Bostock Communications board, working alongside the agency's senior management team led by newly promoted MD Nick Clark.
Clark has replaced Simon Glazer, who left the agency in September. Clark has also joined the board.
“It's essential that we continue to take a journalistic perspective on everything we do and focus on creating content that reaches audiences, either through media or directly,” said Clark. “This is where [Cowan's] skills and experience will be most useful, and we're excited about the value that he'll add to the work we currently do.”
Cowan spent seven years as European technology, media, and telecoms correspondent for Reuters TV. He was previously a correspondent for Canada's CTV news.
This story originally appeared on the website of PRWeek UK, the sister publication of PRWeek at Haymarket Media.