Venueseen enables clients to build and run consumer-generated media contests and campaigns on Instagram and Twitter. API development tools can be used to create customized displays for featuring photos. The platform also provides the ability to track unsolicited content on user-generated photos and feedback from targeted customers, keywords, brand names, and descriptive tags – all of which can be used to provide insight into what customers want and how they engage with brands.
Campaigns range from $1,000 to $20,000 per week.
Robert Patterson, VP of social media and influencer marketing at MMGY Global, has been using Venueseen for about one month.
How do you use it?
We used Venueseen for our client, the Colorado Tourism Office, to promote a contest called Colorado Moves Me that highlighted the outdoor, healthy, active lifestyle Colorado offers.
The contest asked people to share photo entries via Twitter and Instagram that showed what Colorado motivates them to do. We established four photo submission categories – Explore on Wheels, Splash Around, Moving your Feet, and Eating Fresh and Local.
To set up a campaign, you log on and click on a new campaign button. Then you choose a hashtag that will be associated with the contest. We used #Coloradomovesmeto. Then you name your campaign, enter the contest start and end date, upload your creative elements, add one or more custom messages, and link it to your Twitter and Instagram accounts. We also got a dedicated Facebook app in our package.
We logged onto the platform to review, approve, and decline contest entries. Approved entrants are sent a message and information about how to claim their photo to be entered into the contest – so it's an opt-in process to enter it.
Once you're set up, Venueseen pulls in Twitter, Instagram, and Facebook data related to any use of the hashtag associated with the contest. We viewed that on our account dashboard.
There were not any real problems. If there were any, we would have emailed or called our dedicated manager. He's been very responsive and helpful when we've had questions.
How does it serve your business needs?
Venueseen streamlines campaign management and eliminates the need for us to develop our own tools to run and measure a contest. It was a real time saver for the agency.
Our client is happy that we're able to focus on the campaign and engage Instagram, Twitter, and Facebook audiences.
The contest ran from May 5 to June 3. We received 333 entries and reached an audience of more than 482,000 through social activity (likes, comments, retweets) connected with the photo uploads. The campaign helped generate awareness, engaged brand advocates, and inspired people to come enjoy Colorado this summer.
How does it integrate with your existing infrastructure from an IT standpoint?
There was an opportunity to host the campaign on our own domain, but that would have required some IT work so we chose to have Venueseen host the contest on its domain.
What are the main benefits?
It's easy to use, and setup is quick.
The approval process functionality let us ensure that all entries are aligned with the brand and the campaign purpose.
The ability to enter both from Twitter and Instagram was a big plus for us.
What are the main drawbacks?
We noticed if a contest entrant posts a photo that doesn't include the hashtag and then adds the hashtag in the comment section on Instagram, the comment is missing when the photo is moves into the approval step. This isn't so much an issue with us because we established the four submission categories, but it could be an issue in terms of context for others. This is pretty minor in terms of a drawback.
What would you like to see improved / added?
The Facebook app that we're hosting on our client's Facebook page isn't that aesthetically pleasing. It doesn't pull in our creative or color scheme, so it doesn't mirror the look and feel of the contest-landing page. I'd like it to more closely resemble the campaign elements.
There's a lack of share functionality for the photos within the entire platform. We would like to see that added.
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