NEW YORK: Havas PR North America has created an executive branding service called Havas Peaks to help C-suite professionals develop their own personal leadership brands.
The consultancy, which launched Thursday, is available initially in the US. Havas plans to expand it to the Asia-Pacific region with an offering in Australia. Ravi Sunnak, EVP of corporate and cause at Havas PR North America, will lead the service.
Havas Peaks has teamed up with membership organization CEO Connection to offer the service to chief executives at companies that earn between $100 million and $3 billion in annual revenue.
The service will help clients enhance awareness of their personal brands to improve their corporate identities, as well as with brand expression and cause involvement counsel, the agency said in a statement.
It will also include a multichannel program to launch the executives' personal brands online and help to identify speaking opportunities.