MIAMI: MGSCOMM has restructured, creating the MGSCOMM Group of Companies holding company.
Al Garcia-Serra was named chairman of the holding company. Carla Trum-Mercado was promoted to president of MGS Advertising, and Yvonne Lorie was appointed president of Sway Public Relations. The company also named Federico Mejer MD of MGSCOMM's New York office, Jorge Espinosa SVP for account services, and Andreea Redis-Coste SVP of media services.
The holding company's management team consists of Garcia-Serra, CEO Manuel Machado, chief creative officer Jorge Moya, and COO Fernando Bonet.
The firm has offices in New York City, Miami, and Mexico City.