NEW YORK: UBM has named PR Newswire chief commercial officer Scott Mozarsky president of media and partner solutions in its UBM Tech division. It is a newly created role.
Mozarsky will lead the day-to-day operations of UBM Tech's media and partner solutions businesses and focus on growing its brands, which include InformationWeek, EE Times, Interop, Black Hat, and the Game Developers Conference. He will be responsible for helping the business grow its content marketing service.
Mozarsky will begin the role on July 1, reporting to UBM Tech CEO Paul Miller in New York. He will have eight direct reports.
Mozarsky took the position shortly after UBM Tech announced a strategic business shift, ceasing all print publications next month and aligning its community-based online media with live event communities. The company reportedly began significant layoffs in the UBM Tech group in April, affecting several executives. PR Newswire is also owned and operated by UBM.
Mozarsky said UBM Tech's “courageous” decision to shut down print titles has created a “really interesting opportunity” to evolve the business model that provides leads for its audience.He joined UBM more than a decade ago and held his most recent role as EVP and chief commercial officer of PR Newswire for five years.
Mozarsky's first job at the company was EVP and general counsel. He has also served as EVP and chief strategy and development officer of PR Newswire and COO of CMP Media.
PR Newswire will not replace Mozarsky's role. CEO Ninan Chacko will oversee his former direct reports.
Prior to UBM, Mozarsky worked at multinational law firms.
Mozarsky said he plans to leverage techniques and strategy he learned at PR Newswire, particularly in content marketing and earned and influencer media.
“There is a tremendous opportunity when we put together the content-creation capability as well as the audience, which is an engaged community, to amplify that – it is what we did at PR Newswire,” he said.
This story was updated on June 25 to change the brand name of United Business Media to UBM.