SILVER SPRING, MD: The General Conference of Seventh-day Adventists has selected Allison+Partners to help it promote the church's 150th anniversary.
The religious group had previously worked with firms on a project basis, but Allison is its first long-term relationship with an agency. Its contract with the firm will last through the end of this year, said Garrett Caldwell, director of public relations for the Seventh-day Adventist World Church, via email.
The church, which did not issue an RFP for its PR business, selected Allison after the firm approached the organization with “thinking about how to leverage [the anniversary] to raise the Adventist church's visibility and increase understanding of our mission,” added Caldwell.
He said the account's budget is in the low-six-figure range.
“We know that there's relatively high awareness of the ‘Seventh-day Adventist' name, but not a lot of understanding about who we really are,” explained Caldwell.
He said the church has been the fastest-growing Christian denomination in the US and Canada over the last four years, and that Allison will help it get its message out more broadly through its 150th anniversary.
Greg Dunn, MD in the firm's Chicago office and leader of the account, said the agency will engage national media, religion reporters, and food and nutrition press since the organization supports vegetarian lifestyles.
Allison will also counsel the church on social media and provide support for events.
“We're honored to be working with a group like this,” said Dunn. “The more we've gotten to know them, the more we were impressed with what they've accomplished over the years in an under-the-radar basis.”
In a statement, the organization cited its work creating healthcare and parochial education systems and launching NGO relief group the Adventist Development and Relief Agency.