BALTIMORE: Transamerica, a unit of global insurance group Aegon, has appointed Gregory Tucker as SVP and head of corporate communications for the Americas, a newly created role.
Starting July 1, Tucker will lead communications in the US, which is Aegon's largest national unit and accounts for nearly 60% of its business. The Americas business region also includes Canada, Mexico, and Brazil. He will be based in Baltimore and report to Transamerica president and CEO Mark Mullin.
Transamerica previously had communications functions for each of its business units, but not at the corporate level, Tucker explained.
"It makes more sense to have a function like this at the corporate level of Transamerica," he said. "It's a reflection of what we're doing in the company to be more proactive and engage with various stakeholders and the media."
Tucker has led global corporate communications for Aegon from The Hague, the Netherlands since 2006. He is responsible for advising the executive and management boards on communications strategy as well as managing a communications program for all of Aegon's international businesses. He joined the Dutch insurance giant in 2004 to oversee media relations in the US.
Prior to his tenure at Aegon, Tucker was VP of PR and community affairs at the Baltimore Symphony Orchestra, where he served as chief spokesperson and publicist for the organization. He previously spent 10 years in Washington DC as a legislative assistant and press secretary for US Rep. Marcy Kaptur (D-OH) and former Rep. Glenn English (D-OK) and as director of communications at the Basilica of the National Shrine.
“We are delighted to welcome [Tucker] back to the US and to this new role aimed at supporting our priority of communicating well with our many stakeholders,” Transamerica CEO Mark Mullin said in a statement. “We look forward to benefitting from [Tucker's] approach to creating an integrated communications platform.”
Transamerica provides life insurance, retirement, long-term savings, and investment services. Its main offices are in Baltimore and Cedar Rapids, IA.
Aegon, which has approximately 24,000 employees and businesses in more than 20 markets globally, has owned Transamerica since 1999.
This story was updated on June 26 with quotes from Gregory Tucker.