In the July issue PRWeek takes a look at the industry power players - those pros who have embraced the brave new world of communications in the past 12 months as they meet the challenges of transparency, integrated marcomms units, content creation, and breaking out of silos head on. These 50 power players steered a steady course through every crisis and triumph, creating a PR playbook for the entire industry.
July's Newsmaker Kelli Parsons, Fannie Mae's SVP and CCO, utilized a proactive and transparent comms strategy to resurrect the organization's image and win back praise from the media.
- Thought leaders in the public affairs space gathered in Washington, DC, to talk about the strategic communications issue around such diverse topics as women's empowerment and the United States' reputation abroad.
- Gregory Sorensen, Siemens Healthcare North America CEO, talks about the vital role knowledge plays in healthcare.
- Desy Khoirunnisa Rahman, country media manager at Unilever Indonesia, talks about Jakarta's digital growth and being at the forefront of new trends.
- Julian Green, VP of communications and community affairs for the Chicago Cubs, discusses how a mix of big-city and small-town flavor helps attract talent.
- And more!
I hope you enjoy this digital edition.