Facebook management simplified with PageLever

PageLever is an analytics and content management platform that can be used for multiple Facebook pages.

Specifications
PageLever is an analytics and content management platform that can be used for multiple Facebook pages. Features include real-time monitoring, publishing, and insights for posts as well as overall pages, historical analysis, reporting on hundreds of metrics, and customized analytics, including the ability to analyze metrics specifically related to the fan base of individual pages. 

Users have the ability to schedule future posts. The platform provides insights into past and current post performance to help guide scheduling and paid audience decisions. Users can also search all public Facebook pages for posts related to their company or brand and have the ability to view and analyze competitors' posts in real time. Custom post tagging and filtering that allows immediate comparison of campaigns, content types, and messages is also available.

Cost 
Starts at $500 per month. Custom pricing is available for enterprise clients. 

Acquired by Unified in January 2013.

User
Kevin Dando, director of digital marketing & communications at PBS, has been using PageLever for about six months.

How do you use it? 

We use it to know what's happening on Facebook in real time and to run reports on past Facebook page posts – it can capture really old posts, which is nice. For example, it can tell me how many posts we got about Downton Abbey between certain dates and it will give me the number of likes, shares, comments, searches, engagement, and more. It provides the data instantly, and I can export it into an Excel or PDF file.
 
PageLever Now is the tool to use to find out what's happening right now. I'm an administrator on a number of different Facebook pages for PBS. Once I log on, it shows me a summary of all the active posts and the last engagement for all the pages.
 
I can click on specific pages to get information about what posts on that page are having the highest levels of engagement right now compared to average engagement for that page. It gives reach, comments, likes, shares, and clicks for every post. There's also a graph that shows when something was posted and the level of engagement it got. You can scroll over the graph and each post has a color code so you can look at it pretty easily. 
 
I've set up it so PageLever automatically emails me whenever a page has unexpectedly high numbers in specific metrics that I've defined, such as engagement or shares. 
 
You use PageLever Analytics to look at past Facebook page posts. It gives you all the pages, and you select the one you want to look at. There are a number of different things you can do with it. I typically run reports by going to a drop-down box and choosing posts by page, which lets me analyze posts. It brings up all posts for whatever time period you want. I think the default period is the past two weeks, but you can easily change that in a drop-down menu. 
 
You can also filter by keyword. As you start typing it auto-populates. You can export all data within the parameters you've set to a PDF or an Excel file.
 
I've never run into a problem. If there were a problem, I'd start by searching the help section. If necessary, I would email the support contact.

How does it serve your business needs?
The main thing I look for is engagement on posts, especially if we're getting a lot of shares or comments.  I don't look so much for likes. I want to know what's doing well and why is it's doing well.
 
For example, if a text only post is performing extraordinarily well, we want to get that information out to the shows we work with – Nova, Nature, Masterpiece, and more and let them know that this type of post is doing really well. We work with hundreds of local PBS stations, and we also want to let them know what's working well.
 
We're learning about the algorithms of various social media venues, and PageLever helps us interpret what's doing well in a way that makes it easier for us to advise local PBS stations and shows about what's working well and what's not.
 
The reports make things really tangible. We can tell what types of posts are having high virility and what types are having high engagement or vice versa and demonstrate that over time.
 
We want engagement with our content, and we want people returning to the page to look at and interact with more posts. So we want to do things that increase engagement with the content.
 
We also want to drive people to our content on other channels – TV, YouTube, wherever it is. PageLever helps us do that faster and with more knowledge. 
 
If someone internally wants to know how science does on PBS's Facebook page, we can do that type of analysis really fast now and get great tangible data.
 
It also helps me gauge when I should post new content, which is critical. If a particular post is really doing well, I'm going to leave it up longer than I might have been anticipating. Or if a post is getting low engagement, I'll put up another post faster. 

How does it integrate with your existing infrastructure from an IT standpoint?
It's all Web-based.
 
What are the main benefits?
Being able to know how well all of our posts are doing in a single snapshot.
 
The ability to generate useful reports about historical Facebook data in a snap.
 
What are the main drawbacks? 
I haven't run into any drawbacks yet. The only drawback is on our end because I don't think we're using it to it's full potential. Every time we explore it, we learn more about it.

What would you like to see improved/added?
Nothing. It's been really good for us.

Competitors
Salesforce Marketing Cloud: comprehensive suite of tools for social marketing that includes monitoring, content creation and management, engagement, advertising, automation and analytics.
 
Adobe Marketing Cloud: Provides a unified platform of analytics, social, advertising, targeting, and web experience management tools in a real-time dashboard.

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