Pizza Hut has added a member to its digital and social media team after a unique speed interview initiative that the company conducted at the South by Southwest Interactive Conference and Festival in March.
The Yum Brands pizza chain met Jenna Bromberg, its new associate manager of social media and digital partnerships, during a 140-second interview at SXSW, said Doug Terfehr, PR director at Pizza Hut.
Bromberg, who is known at Pizza Hut as “manager of digital greatness,” and other interviewees were asked to share as much about themselves as possible in 140 seconds to get a shot at the digital marketing job.
After SXSW, Pizza Hut held a round of interviews via Skype. Terfehr said the company received more applications for the position than any in the history of its marketing department.
Bromberg, who joined the company from H&R Block, where she managed social content, is responsible for overseeing Pizza Hut's social media platforms. The restaurant chain is active on Facebook, Twitter, Instagram, Vine, and Pinterest.
She will also help the brand develop its digital advertising strategy, added Terfehr.
“Digital and social media are becoming a more significant part of the Pizza Hut marketing mix, and more fans are looking to engage with brands online,” he explained. “[Bromberg] will play a big role in helping to shape that direction for us.”