Ogilvy enlists Lacey to lead content practice

LONDON: Ogilvy PR has recruited Robin Lacey as director of its content practice.

LONDON: Ogilvy PR has recruited Robin Lacey as director of its content practice.

He has joined the agency from game-development production company PLA Studios, where he held the same role.

Lacey will oversee the firm's UK content team as it develops new material across mobile, gaming, and social media platforms for clients such as Confused.com.

He is reporting to Michael Darragh, Ogilvy's managing partner and director of digital and content. The role was created as part of the agency's growth plans for content creation as it looks to meet increasing client demand for integrated brand communications across earned and owned media.

Darragh said that Ogilvy's content team had tripled in size in the past year. It includes strategists, creative directors, and in-house content producers specializing in traditional, social, and mobile media.

In February, Ogilvy hired Freud Communications creative directors Alex Wood and Mat Rawlins to work within the content team.

This story originally appeared on the website of PRWeek UK.

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