LONDON: Mischief CEO and founder Mitchell Kaye will step down from his role later this year.
Kaye will remain with Engine-owned Mischief as a consultant until the end of 2013. He is helping to search for his replacement, which the agency is expected to name this fall.
Kaye announced his departure to pursue other interests as Daniel Glover was named chairman of the agency.
“When I set up Mischief back in 2006, I wanted to create an agency that disrupted the industry and quickly became known for its work,” said Kaye. “Our focus in that time has been on the creative output – and impact – we have for our clients. I am proud to be leaving behind a legacy of talented people and great work.”
Glover, who has also worked at Mischief since 2006, is responsible for the creative output of the agency. He will also become an executive at Engine, which bought the agency in July 2011.
“I'm incredibly proud of the work Mischief has produced for its clients over the last seven years, but now is the time to fully realize the potential of the Engine model and use the best-in-class specialists within the building to give our business-changing ideas the impact they deserve,” said Glover. “Our clients want this, our staff wants this, and having worked hard to put the right structure in place, Mischief is uniquely positioned to offer it.”
This story originally appeared on the website of PRWeek UK.