Consultancy leader, author Croft passes away

SEDONA, AZ: Al Croft, PR agency consultant and former Bozell Public Relations SVP, passed away June 19.

SEDONA, AZ: Al Croft, PR agency consultant and former Bozell Public Relations SVP, passed away June 19.

Croft started his PR career at Ketchum (then Ketchum, MacLeod & Grove), where he worked for eight years as group manager and VP in its Pittsburgh office. He left the agency in 1970 working for the motion picture firm The Latent Image for two years. In 1972, he joined Aitkin Kynett in Philadelphia, working as VP and director of PR for five years.

Croft was hired by Bozell as Midwest regional manager in Chicago in 1978. Nine years later, he left to launch his own PR consultancy, AC Croft Associates.

During his time as a consultant, he wrote the book Managing a Public Relations Firm for Growth and Profit, published in 1996. Croft was also a contributing editor of Public Relations Quarterly and published a monthly newsletter called Management Strategies for a number of years.

He is survived by his wife, daughter, and granddaughter.

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