LONDON: National Public Relations, the owner of healthcare consultancy Axon Communications, has acquired Madano Partnership as the Canadian group looks to grow internationally.
Madano, established in 2004, specializes in corporate communications and public affairs. The firm represents clients in sectors including energy, building and infrastructure, financial and professional services, education, and healthcare.
National is the largest PR consultancy in Canada and is looking to grow its footprint in the UK and Europe with the deal.
Terms of the transaction were not disclosed.
“Having access to international specialists in areas such as energy, infrastructure, professional services, and health will provide a real competitive advantage to us,” said Madano founding partner Andy Eymond. “Moreover, we are delighted to be part of a group that has a great track record of building and nurturing communications businesses, as it has done in Canada, and are looking forward to playing a key part of the group's strategic growth plan.”
Madano was the 83rd-largest UK communications consultancy in PRWeek UK's 2013 Top 150 report, with UK revenues of £2.1m after 21% growth in 2012, as well as a UK staff of 15.
National is owned by Res Publica Consulting Group, a Montreal-based marcomms holding company.
This story originally appeared on the website of PRWeek UK.