ATLANTA: The Centers for Disease Control and Prevention is conducting a search for PR firms to oversee two ongoing HIV/AIDS initiatives.
The contracts are worth at least $3 million combined; both are one-year agreements with another option year.
Reasons/Razones is a bilingual outreach effort that is the federal agency's first national campaign encouraging HIV testing among Latino gay and bisexual men ages 18 to 49. The inaugural version of the initiative launched in June. It was unclear at press time if there is an incumbent firm working on the effort. A CDC representative did not return a request seeking comment.
The campaign asks gay and bisexual Latinos “What's your reason?” in both English and Spanish for getting an HIV test through campaign materials that feature men answering the question. The outreach effort uses images of families, friends, and partners.
Men who have sex with men are disproportionately affected by HIV/AIDS, accounting for 61% of all new infections in 2009, up from 53% in 2006. In 2009, Latino men who have sex with men represented 81% of new infections among all Latino men, according to the CDC.
The federal agency is seeking a firm that will promote future iterations of the campaign, according to the RFP. The scope of work includes traditional and social media outreach that targets both regional and national markets, as well as a paid media component. The budget for the effort, which has a July 23 application date, will be more than $1.5 million, according to the solicitation.
Last year, the federal agency rehired nonprofit development organization FHI 360 to support the second phase of the Testing Makes Us Stronger effort, which targets gay and bisexual black men.
In the other RFP, the CDC is seeking a firm that will oversee the HIV Screening. Standard Care campaign for primary care physicians. The effort, which launched in 2010, uses scientifically sound messages to encourage healthcare providers to incorporate HIV screening into their practices, according to the solicitation.
“More than 1.1 million people in the US are living with HIV. Approximately 18% of those infected are unaware of their HIV status,” the federal agency said in the RFP. “By encouraging patients from 13 to 64 years old to accept an HIV test, healthcare providers can play a crucial role in fighting this epidemic.”
The scope of work on the contract includes traditional and social media outreach, as well as material development and event coordination. Its budget is also listed at more than the $1.5 million range. Responses to the RFP are due July 25.