Rational 360 taps former AOL comms head as partner

WASHINGTON: Rational 360 has appointed Tricia Primrose, former EVP of corporate communications at AOL, to serve as partner.

WASHINGTON: Rational 360 has appointed Tricia Primrose, former EVP of corporate communications at AOL, to serve as partner.

Primrose will focus on expanding Rational 360's work in media, entertainment, and technology. She will split her time between the agency's New York and Washington, DC offices.

During her 13-year career at AOL, Primrose helped create AOL's communications strategy. She left the company in 2010.

Before AOL, Primrose served as a senior corporate communications executive at Time Warner, where she leveraged various entertainment franchises, such as the Harry Potter films and HBO's Sex and the City, to enhance the company's corporate image.

She also previously worked at Robinson Lerer & Montgomery as an EVP.

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