Frank Shaw, corporate VP of corporate communications at Microsoft, will report to head of marketing Tami Reller following the technology giant's reorganization.
It is not new for Shaw to report to Microsoft's marketing leader, he said. He previously reported to CMO Chris Capossela, who will serve as corporate VP of the consumer channels group post-restructuring.
Reller, who is CMO and CFO of Windows, will become EVP of marketing and oversee global marketing for the company. She will work with former Burson-Marsteller chief Mark Penn, who will serve as EVP of advertising and strategy, on centralized advertising and media functions.
Penn joined Microsoft last August as corporate VP for strategic and special projects. He was previously global CEO at the WPP Group firm since 2005.
Microsoft unveiled a broad reorganization on Thursday aimed at creating greater cohesion among its product groups. In a memo entitled “One Microsoft,” CEO Steve Ballmer said the company will be organized by function: engineering, marketing, business development and evangelism, advanced strategy and research, finance, HR, legal, and COO. It will also have four engineering divisions: OS, apps, cloud, and devices. Microsoft will eliminate its unit president titles, change them to EVPs, and require more collaboration across the reorganized divisions.
“To execute, we've got to move from multiple Microsofts to one Microsoft,” Ballmer told The New York Times.