Cramer-Krasselt sets up leadership succession plan

CHICAGO: Integrated marcomms agency Cramer-Krasselt has promoted two top executives as it prepares a succession plan for its next generation of leadership.

CHICAGO: Integrated marcomms agency Cramer-Krasselt has promoted two top executives as it prepares a succession plan for its next generation of leadership.

The Chicago-based agency appointed Marshall Ross, currently EVP and chief creative officer, vice chairman and creative chief. It also named EVP and COO Karen Seamen president and COO. President and CEO Peter Krivkovich will assume the role of chairman and CEO.

The firm said in a statement that it has not set a timeline for Krivkovich's retirement, but the management changes set up Seamen and Ross as its future management team.

The agency reported $16.3 million in PR revenue in PRWeek's 2013 Agency Business Report, down $500,000 from the year before. It employs 64 PR practitioners across the agency's four offices in New York, Chicago, Phoenix, and Milwaukee. The firm's roster includes Porsche, Heinz, Panera Bread, and Edward Jones.

Seamen has worked at Cramer-Krasselt for 25 years and was named COO in 2010. She was promoted to GM of the Chicago office in 2006.

Ross joined the firm in 1995 as executive creative director in the Chicago office and was promoted to the agency's first creative chief in 2006.

Krivkovich was named agency president in 1987 and assumed the role of CEO 11 years later.

β€œIt was when [Seamen] and [Ross] teamed up in 2006 that the transformation of C-K began in earnest – from a classic ad agency with four fairly distinct offices into a fully integrated marketing communications firm with a single point of view, shared resources, identical strategic processes, and a specific philosophy for achieving results,” Krivkovich said in a statement. The firm said agency billings have grown more than 60% since 2006, driven by engagement, social, analytics, planning, SEO and SEM, and data and support systems.

An agency representative could not be immediately reached for comment.

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