SINGAPORE: Wildlife Reserves Singapore has handed its retainer account, which includes Singapore Zoo, Night Safari, Jurong Bird Park, and River Safari, to Ruder Finn Singapore.
The one-year contract came after a closed-door pitch, which involved two other undisclosed agencies, was called at the end of last year. Ruder Finn has since worked on projects for Wildlife Reserves Singapore, such as the soft launch of River Safari in March and the recent 40th anniversary celebrations for Singapore Zoo.
Isabel Cheng, CMO at Wildlife Reserves Singapore, said the firm has to ensure it develops and implements an effective communications program that generates excitement around its latest attraction, River Safari, while ensuring sustained coverage for its other parks.
Ruder Finn is tasked with creating awareness among media in China, India, and Malaysia, and developing communications strategies that will sustain interest in the international and domestic markets.
The scope of services covers counsel, strategy development, and media relations outside Singapore. Together, the four parks attract 3.7 million visitors a year.
This story originally appeared on the website of Campaign Asia-Pacific.