SINGAPORE: Changi Airport Group has appointed GolinHarris as its PR agency in Singapore, following a competitive pitch in May and June.
The two-year retainer contract started on July 15. It is understood that the incumbents were Weber Shandwick and Waggener Edstrom.
Golin is tasked with providing traditional PR and social media services across multiple platforms, as well as fulfilling the communications and branding objectives of the airport group through an integrated approach. This includes promoting and building brand affinity through online and offline outreach and promoting Singapore's premier airport as a progressive and innovative destination.
Pamela Tor Das, executive director of the corporate and public affairs practice at Golin in Singapore, said the agency's g4 model will provide an integrated traditional and digital communications program to support the airport group.
This story originally appeared on the website of Campaign Asia-Pacific.