Report: Dell comms chief to depart amidst buyout offer

Dell communications leader Kelly McGinnis is reportedly stepping down from her role amidst a buyout offer to take the computer maker private.

Dell communications leader Kelly McGinnis is reportedly stepping down from her role amidst a buyout offer to take the computer maker private.

Bloomberg Businessweek, citing an internal memo, reported Wednesday that McGinnis will leave the company at the end of the month. Dell communications manager Marc Bien, who has worked at the company for three years, will reportedly replace her.

McGinnis will take on “another exciting leadership opportunity” closer to her family in California, according to the memo. She has worked in San Francisco, rather than Dell's headquarters in Austin, TX, for the role.

“Under her leadership, this communications team has helped improve Dell's reputation and credibility as an end-to-end solutions provider through strategic events, thought leadership campaigns, and M&A activities, yielding substantial increases in positive share of voice,” CMO Karen Quintos wrote in the memo cited by Businessweek.

McGinnis and other Dell representatives did not respond to multiple requests from PRWeek seeking comment.

Dell shareholders are scheduled to vote Thursday on a proposed $24.4 billion sale to founder Michael Dell and Silver Lake Management. Several shareholders, including billionaire investor Carl Icahn, have said the proposal undervalues the company.

McGinnis joined Dell in 2010 as VP of global communications, reporting to then-CMO Erin Nelson. She was previously CCO of WPP Group-owned Enfatico, the global marketing network created by the holding company with Dell as its first client. After WPP folded Enfatico's PR function into AxiCom, McGinnis joined the agency as US head of operations. AxiCom is Dell's former AOR.

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